Turn Historical Works into a Business! A Guide to Importing from China and Utilizing the Public Domain

What is the public domain?

1. Definition of the Public Domain    

The public domain refers to a state in which intellectual property rights over intellectual creations, such as copyrighted works and inventions, do not exist or have expired.


Examples include works whose copyright has expired, works for which the copyright holder has intentionally waived their rights, or works that are not eligible for copyright protection.


Works in the public domain can be freely used, modified, and distributed by anyone, contributing to the advancement of culture, education, and research.


In Japan, the protection of copyrighted works is governed by the "Copyright Act," which sets forth the rules regarding the creation and expiration of copyright.


Details regarding the Copyright Act can be found on the e-GOV Legislation Data Provision System (Copyright Act).


2. Overview of Copyright Law in Japan  

The purpose of copyright law in Japan is to promote creative activities and contribute to cultural development by granting creators of copyrighted works the exclusive right to use their works for a certain period of time.


Copyright arises automatically upon the creation of a work and does not require any registration or other formalities.


Copyright includes economic rights, such as the “right of reproduction” and the “right of public performance” (covering reproduction, public performance, and exhibition), as well as moral rights, such as the prohibition of modification of the work and the right to attribution.


3. The Creation and Expiration of Copyright    

Copyright arises automatically the moment a work is created.


Under Japanese copyright law, the term of copyright is, in principle, 70 years after the author’s death (or, in the case of joint works, 70 years after the death of the last surviving author).


Once this period has elapsed, the work enters the public domain and becomes freely available for anyone to use.


However, the expiration of copyright applies only to economic rights; moral rights generally do not expire.


This means that even if a work enters the public domain, uses that damage the author’s honor or reputation are not permitted.


In addition, certain international treaties and foreign laws may apply protection periods that differ from those in Japan, so caution is required when using works internationally.


The Relationship Between Importing and Selling Products from China and the Public Domain

1. Benefits of the Public Domain    

The public domain offers many advantages for businesses importing and selling products from China.


No Need for Design

Since public domain works are already designed, you can save both the cost and time required to create new designs.


Well-Known Designs

Many public domain works are widely recognized, making it easier for your products to gain acceptance in the market.


Product differentiation

By incorporating famous art or cultural works into your products, you can differentiate them from others and more easily attract customers’ attention.


Rich variety of content

The public domain contains works across a wide range of genres and styles; utilizing these allows for a rich product lineup that can meet diverse customer needs.


2. Examples of Public Domain Products  

Examples of public domain products include items that utilize historical paintings and artwork.


For example, there are clothing, bags, furniture, and wallpaper featuring prints of ukiyo-e or classical Chinese paintings.


Stationery items such as books, notebooks, and calendars featuring motifs from classical literature are also examples of products utilizing the public domain.


In the music field, classical and folk music are sometimes reused on CDs or as digital audio files.


Furthermore, there are products that use public domain photographs and illustrations of historical events or famous figures.


These products can convey cultural context and historical value to consumers, making them particularly advantageous in the Chinese import and retail market.

Important Considerations Regarding Rights When Commercializing Public Domain Products

While there are many opportunities for commercializing public domain products, there are several important points to keep in mind.  



1. Existence of Trademark Rights  

Even for works whose copyright has expired, the work itself, its characters, logos, and other elements may be registered as trademarks of specific companies or organizations.


Trademark rights exist separately from copyrights, and unauthorized use may constitute infringement. Therefore, it is important to verify trademark registrations and obtain permission as necessary before commercializing the work.


2. Determining Derivative Works  

When creating a new work based on a public domain work, that new work becomes a derivative work.


Derivative works have a new author, and new copyrights may arise in relation to them.


Therefore, even if the original work is in the public domain, caution is required when using the modified work.


3. Respect for Moral Rights  

An author’s moral rights do not cease to exist even if the work has entered the public domain.


These moral rights include protection against alteration or distortion of the work, and any use that damages the author’s honor or reputation is not permitted.


When commercializing a work, it is necessary to respect the original work and the author’s dignity.


4. Verification of Copyright Inheritance    

Copyright is a property right that can be inherited and is passed on to the author’s heirs after the author’s death.


Therefore, when determining whether a work is in the public domain, one must consider not only the period following the author’s death but also the inheritance status.


5. Handling of Foreign Works  

When using works produced overseas in Japan, Japanese copyright law generally applies.


However, as exceptions may apply due to international treaties or special provisions, when dealing with foreign works, it is necessary to understand both the copyright laws of the work’s country of origin and Japanese copyright law, and to respond appropriately.

Public domain products commonly found in imports from China

When it comes to imports from China, there is a wide variety of products that utilize works in the public domain.


These products attract consumer interest due to their cultural value, educational significance, or aesthetic appeal.


Below are the categories of public domain products commonly found in imports from China and their characteristics.


1. National Flag-Related Products  

National flag-related products are particularly popular among people who feel a sense of patriotism or are interested in the culture of that country.


These products include T-shirts, hats, bags, keychains, and decorative items featuring national flags as designs.


National flags are public symbols, and while many are in the public domain, it is necessary to consider the country’s laws, regulations, and public sentiment when commercializing them.


2. Historical Paintings (e.g., Ukiyo-e)  

Paintings of particular cultural significance, such as classical Japanese works like ukiyo-e, are reproduced on a variety of products.


Apparel, posters, cards, and home decor items featuring prints of these paintings offer not only aesthetic appeal but also foster cultural exchange.


Works like ukiyo-e are particularly popular overseas and are valued as items that promote cross-cultural exchange.


3. Traditional Patterns and Designs    

Traditional patterns and designs from China and other countries are also widely used in product design.


Examples include patterns used on clothing, accessories, furniture, and wallpaper.


These patterns often carry specific cultural or symbolic meanings and can add depth and historical context to products.


However, cultural sensitivity and respect are required when using these patterns.


4. Portraits of Historical Figures  

Portraits of historical figures and celebrities are also often in the public domain and can be found on various products.


Examples include educational books, posters, T-shirts, and mugs.


These portraits are particularly popular in educational contexts and as commemorative items, but their use must take into account the historical significance and influence of the person depicted.


5. Other Examples    

In addition to the categories mentioned above, a wide variety of works in the public domain—such as literary works, music, scientific diagrams, and historical documents—are utilized in Chinese imported goods.


These works are selected for their educational value, cultural significance, or simply their aesthetic appeal, and are transformed into products that offer consumers new experiences and knowledge.


Definitions that are easily confused with the public domain

The concept of the public domain is often confused with other similar terms.


Here, we will explain in detail the terms “free materials,” “royalty-free,” and “Creative Commons license,” which are particularly prone to confusion.



1. Free Materials

Free materials refer to content or media that can be used for free under specific conditions.


These are typically provided by individual creators or companies and are permitted for use within specific limits.


Unlike the public domain, free materials do not involve a complete waiver of copyright; in some cases, attribution to the author must be clearly stated, or commercial use may be restricted.


Free materials differ from the public domain in that their terms of use are clearly defined.


2. Royalty-Free  

Royalty-free refers to a license that allows the purchaser to use a copyrighted work repeatedly by paying a fixed fee.


In this case, there is no need to pay additional fees to the copyright holder each time the work is used.


However, the copyright itself is retained for royalty-free materials, and the purchaser does not acquire the right to sell or distribute the material.


Additionally, specific conditions and restrictions are often imposed on their use.


Royalty-free differs from the public domain in that the user pays a fee to obtain the right to use the work.


3. Creative Commons Licenses  

Creative Commons licenses are a set of public licenses designed to facilitate the use of copyrighted works.


These licenses provide a combination of conditions that authors can set for their works, clearly defining the scope of use.


For example, there are licenses that permit only non-commercial use, licenses that allow modifications, and licenses that require attribution to the author.


Creative Commons licenses promote the sharing and reuse of works through their flexibility and clear terms, but unlike the public domain, they are often granted under certain restrictions.

Points to Consider When Commercializing Public Domain Works

1. Accurately Determining Public Domain Status    

Even works considered to be in the public domain may have different statuses depending on the country, region, or type of work.


Copyright laws vary significantly from country to country, and since the term of copyright protection differs by country, you must accurately determine whether a specific work actually belongs to the public domain.


Carefully research the year of publication, the author’s year of death, and the copyright laws of the relevant country.


2. Verification with the Rights Holder

Especially when the public domain status is uncertain or the work is relatively modern, it may be necessary to confirm with the rights holder or their heirs.


By confirming directly with the copyright holder or their representative, you can avoid potential legal issues in the future.


Additionally, if the work belongs to a specific organization or community, it is advisable to communicate with them and obtain the appropriate permission for peace of mind.


3. Handling Difficult Cases  

In cases where determining public domain status is difficult, take a particularly cautious approach.


For example, you should seek legal advice and thoroughly research relevant copyright databases and materials.


If you are uncertain, the best course of action may be to avoid using the work or to obtain explicit permission from the rights holder.


If such permission cannot be obtained or the situation is difficult to assess, it is important to refrain from using the work.


4. Considerations Regarding Products Featuring National Flags and Traditions  

When commercializing national flags, traditional items, or cultural symbols, it is essential to demonstrate respect for culture and sensitivity.


These elements hold significant meaning for the country or community, and inappropriate use can cause offense or controversy.


When using national flags or traditional patterns, you must understand the customs and norms of that culture, engage with community representatives if possible, and treat them with respect.


Summary

What did you think?


When commercializing works in the public domain, keeping the above points in mind will help you minimize legal risks.


You can also conduct business in a culturally sensitive and ethically responsible manner.


Ultimately, following these guidelines lays the foundation for building trust and reputation, and for creating a sustainable business in the long term.


A successful and respected business begins with compliance with the law, respect for culture, and, above all, upholding ethical standards.


Accurately determining whether individual works are in the public domain, confirming with rights holders, and exercising caution when dealing with difficult cases or cultural symbols are not merely actions taken to avoid legal issues, but also demonstrate a company’s social responsibility and ethical values.


By taking these careful steps, companies can enhance their brand value and earn the trust of customers and society.


Furthermore, demonstrating cultural sensitivity is crucial in the global marketplace.


By showing respect for customers from different cultural backgrounds and deepening understanding, companies can establish a broader customer base and expand international business opportunities.


Commercializing works in the public domain holds great potential, but doing so appropriately and responsibly is the key to long-term success.


The content of this article was created based on HubBuyer’s independent research.

We cannot guarantee the accuracy of this information, so please use it for reference only.

HubBuyer has offices in Japan and China, and our mission is to handle all operations within China and deliver goods to Japan (including direct FBA shipping) on behalf of our business partners. If you are considering importing and selling products from China, we invite you to use HubBuyer’s services.