NEWHOT
Yiwu Wholesale Market (Futian Market) Complete Guide｜Sourcing Strategies for Beginners to Professionals
The Yiwu International Trade Market (formerly known as Futian Market), located in Yiwu City, Zhejiang Province, China, is one of the world’s largest wholesale markets, attracting buyers from all over the globe.
From daily necessities, general merchandise, and apparel to OEM-capable products, virtually every category is available. Its sheer scale truly deserves to be called a “real-world encyclopedia of Chinese products.”
However, due to its overwhelming size and complex layout, it is also true that visiting the market for the first time without any preparation can be quite challenging.
In this article, we provide a thorough and practical guide covering the basic structure of the Yiwu Market, the characteristics of each area, efficient ways to explore it, useful research apps, and on-site escort services—information that will be valuable for everyone from beginners to professional sourcing managers.
For those who want to start a China import business or are looking for new sourcing channels, this guide will serve as a reliable first step.
Update time：2026-01-22 09:09
